About Us

chi siamo - eldaelegance

Elda opens her business in 1969, in a small shop in corso Regina Margherita in Turin.
Thanks to the owner’s intuitive taste and fashion choices, the shop shortly turns into an extensive boutique, well-established and also known outside of the Piedmont region. In 2011, its classy products and its professionalism earn elda elegance® a prestigious prize, “Le stelle dell’intimo” (underwear stardom), as best underwear and lingerie shop in Italy.
In 2012, there is the launch of “Total Look” Boutique: this broadens the offer with the most renowned women clothes lines, along with exclusive accessories.
Still keeping its distinctive mark, elda elegance® increasingly becomes a point of reference,nationally and internationally. Through vibrant social media interaction, an online shop and
Alessandra’s refreshing vitality and ability to apply the web’s potential at its best, elda elegance®’s philosophy can be spread: give value to every woman’s best features and make sure every woman can find her own style. Elegance is also given by posture, that’s why elda elegance is sensitive and attentive to the positive impact that the commitment to sport has on young people, for the beauty of body and mind. With this spirit in 2019 was born the sponsorship of the volleyball team of SAFA 2000 in order to contribute concretely to the realization of the philosophy of elda elegance®.
In 2020, elda elegance® wins the national prize “Le stelle dell’intimo” in the category Web Communication.

What we do

Thanks to our owner and staff’s qualification and passion, we are constantly in search of the excellent fit, made with fine yarns.
Elda’s elegance is a Total Look that comes with an exhaustive offer: beachwear, men and women’s underwear, women’s clothing and accessories.


We wish to present you our fashion choices online, just as we have been doing in our shop since 1969. We do so with great passion, taste and that eagerness to see our clients become more and more beautiful by wearing the most suitable clothes, also with the support of an image consultant.